Hello there! I'm Ashley, a passionate UX/UI designer from Hertfordshire, England. My passion lies in leveraging design to create user-centric solutions that drive business success.

After diving into the fascinating world of UX/UI design, I embarked on an educational journey at the UX Design Institute, where I improved my skills and earned a professional diploma in UX Design. Throughout this experience, I delved deep into the intricacies of the UX process, from conducting comprehensive research to crafting user-centred design solutions.

One of the highlights of my learning journey was the opportunity to test what I had learnt with a case study. This hands-on project allowed me to apply my newfound knowledge, conducting insightful research and leveraging tools like Figma to breathe life into my design concepts.

With a sharp focus on user needs and behaviours, I strive to craft intuitive and engaging experiences that resonate with audiences. Whether it's refining user interfaces or optimising user flows, I am committed to creating seamless interactions that elevate products to new heights.

In addition to my UX expertise, I bring over six years of hands-on experience in web development to the table. From crafting sleek interfaces to coding responsive websites, I've honed my skills through countless projects undertaken during my spare time. Whether it's building websites for personal endeavours or collaborating with family businesses, each project has been a stepping stone in improving my web development skills. This dual skill set allows me to conceptualise, design, and develop digital solutions with finesse and precision.

Driven by a relentless curiosity and a genuine passion for creating meaningful user experiences, I'm committed to pushing boundaries and constantly evolving in this ever-evolving field. Let's embark on a journey together!